YaelBradmanUnit20and24

  Learning Outcome 3 (U20) :  Be able to produce the planned media components P4(U20): Create production materials to be used in the original media product  Billboard Advert: Below is the billboard advert which has been created for the PhizzWizzard Campaign.  A billboard campaign is said to be above the line advertising and advantages to this are that it creates brand awareness and targets a wider span of audiences.  Therefore by printing on a billboard it aims to target both 13-18-year-olds and 25-35-year-olds.  The decision to print our campaign onto a billboard was due to the bright colours throughout the advert allowing the billboard to stand out. Audience Feedback: The feedback which I have been given in regards to the billboard advertising campaign was both positive and negative.  It was said that the colours of the can against the blue background grab the audience's attention, as well as layout.  By placing the bubbles in the background and...

  Learning Outcome 2 (U20):  Be able to plan a cross-media advertising campaign to a client brief    P2(U20): Create a plan for a cross-media advertising campaign in response to a client brief  Objective: The aim and objective for our Carter Soft Drinks advertising campaign are to showcase our latest fizzy drink called Phizzwizzard.  The aim for our fizzy drink is to portray this unique idea and message behind Phizzwizzard intriguing a wide range of audiences to try this new drink.  The overall objective for this canned drink is to have strong sales and revenue so we would result in building a profit from our product. In addition, we aim to ensure that our campaign is reaching the right customers specified in our target audience. Furthermore, Carter Soft Drinks also aims to get the message over to the public, the drink (hypothetically) provides you with special powers as it turns you into a wizard.  By drinking Phizzwizzard it turns you into a wiz...