YaelBradmanUnit20and24

Learning Outcome 2 (U24):  Understand the behaviours, skills and attributes necessary within the advertising industry   P4(U24): Explain the behavior and attributes required for a specific job role Social Media Manager: Definition: Social media managers are in charge of representing a company across social channels.  They respond to comments, compile campaigns and create content online, as well as that social media marketing is vital and because of this expectation and also because social media is such an easy way to reach existing customers. Professional Attributes: Rapport:  Rapport is said to be a close and harmonious relationship between people in which people understand each other’s feelings and communicate well together.  A Social Media Manager would need to show a level of warmth and friendliness due to the fact they work with both elder and younger audiences feel, therefore they would need to make them feel comfortable.  This would link in...

Learning Outcome 2 (U24):  Understand the behaviors, skills, and attributes necessary within the advertising industry P3(U24):  Describe what skills are required for differing media industry job roles Job Roles available within the advertising industry: Brand Manager  Video Editor  Photographer  Web designer  Production Manager  Public Relations Specialist  Creative Director Art Director  Brand Strategist  Marketing Manager  Yael:   Market Research Analyst:   Graphic Designer: Ella: Advertising Manager: https://app.animaker.com/video?e=3EUZ263TN9A1R6BA Creative Director: https://app.animaker.com/animo/FxCdyLUZG0KeH3CA/ Editorial Assistant: https://app.animaker.com/animo/DXbWtwwum9ssQifs/?shareid=view|DXbWtwwum9ssQifs Copywriter: https://app.animaker.com/animo/gyC0HOlG848dJ7G5/?shareid=view|gyC0HOlG848dJ7G5

Learning Outcome 1 (U24):  Understand the products that are produced within and across media industries  D1 (U24): Discuss how successful media concepts have been positively exploited across multiple media industries Netflix is a popular worldwide brand that allows the public to watch movies and videos online. It is a streaming service which allows its members to watch a wide variety of award-winning program, documentaries, and films.  Netflix allows this to take place anywhere whilst the member is connected to the internet with unlimited ad viewing content to watch.  Netflix also allows you to watch these documentaries, movies, videos, and programs downloaded on multiple devices.  Within its short lifetime, Netflix has become a worldwide streaming website, which everyone knows about, meaning this global and widespread platform is available for people across the world in many different countries such as China, Iran, North Korea, and America.  To be...

Learning Outcome 1 (U24):  Understand the products that are produced within and across media industries P2 (U24): Explain the use of convergence and then explain the use of converging technologies within an identified sector.  Within the pre-production stage, new advertising technology has had an impact on the advertising industry primality due to not only the speed at which technology is being used as well as how often it is being used.  But allows aspects of the advertising industry to find a less time-consuming aspect of their pre-production stage to be approached such as finding a location virtually without having to find a way to visit the location in person.  Moreover, the actual making of the project is made within the production stage of the project.  Therefore, the advertising technology used within this production has had an impact on the advertising industry as stages have been removed whilst looking into the complication of a media product. ...