Job Roles (U24: P4, M2, D2)
Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry
Social Media Manager:
Definition:
Social media managers are in charge of representing a company across social channels. They respond to comments, compile campaigns and create content online, as well as that social media marketing is vital and because of this expectation and also because social media is such an easy way to reach existing customers.
Professional Attributes:
Rapport: Rapport is said to be a close and harmonious relationship between people in which people understand each other’s feelings and communicate well together. A Social Media Manager would need to show a level of warmth and friendliness due to the fact they work with both elder and younger audiences feel, therefore they would need to make them feel comfortable. This would link into the job role as this social media manager could include other peers in decision making as well as incorporating their ideas. This professional attribute allows social media managers to contuse tier work in a friendly way.
Teamwork skills: Within any business good teamwork skills are important as tasks and jobs can be done much faster and more efficiently as well as divided between people, it allows peoples to work together as well as develops specialised skills so that the best person for teaching task can be done. Teamwork skills allow there to be communication between employees which would result in a more harmonious workforce. This links into the job of a social media manager as the manager of this department should make sure the pies are working along with one another.
Responsibility: Responsibility is an important profession attributes an employee should have when working. Responsible working is important as employees would be more engaged and devoted to their work and how they present one's self. This results in producing better work as well as creating a better working environment. By presenting responsible attributes it demonstrates your professionalism and says a lot about your work. As the social media manager is surely responsible for the other employees in their department their aim to be responsible for those employees as well. Therefore they should make sure all the work is done as-well making sure they are suitable for that job.
Communication: Communication is an important professional attribute an employee should have in the workplace. It allows employees and business to work together efficiently and productively, as well as that it allows everyone to feel included bringing overall morale up. A social media manager should have good communication cation skills to be able to discuss ideas with one another therefore they aren’t doing the work on their own. As a social media manager is in charge of the marketing on different platforms they would ensure the ideas and techniques are correct therefore communication plays an important role with this.
Authenticity: Authenticity is about holding true to your values and principles as well as being aware of the core beliefs you have inherited at work. The content within the business would need to be authentic meaning unique. This links into the professional attributes of a social media manager as the work they produce and create should be unique to creates their own unique ideas. If a social media manager copyrighted other businesses ideas this would be fatal for the business.
Personal Attributes:
Focused: Being focused is the first example of an important personal attribute it is the direction of attention and activity towards a particular aim, it is the gateway to all thinking and memory, without being focused you can’t think effectivity. The more concentrated and focused you are in the workplace the more devoted you would be, as well as increasing the quality of your work, not only can you increase tasks quicker but this also ensures fewer errors being made. This links into the job role of a social media manager as this allow their work to be of a higher quality as well as ensuring there are fewer mistakes when responding to comments and compiling campaigns. In addition to that, they would need to stay focused to make certain their team keeps motivated as if they fall behind their team would shortly follow as well as the declines becoming affected.
Flexibility and Patience: Flexibility and patience is an important personal attribute someone should have as a social media manager, mainly when working with other employees. Flexibility is the ability to adapt to changing circumstances in a positive manner, being able to be flexible meets the needs of both business and workers as they would need to adapt to the changes and skills of their peers. In addition to that, being patient means observing and listening for information to come which allows you to make good decisions. Both these personal characteristics are important towards a social media manager as if their employees are struggling they should a way to resolve this as well as doing this in a positive and tolerant with them.
Good sense of humour: By having a good sense of humour it keeps morale up, bringing the atmosphere in the workplace up. In addition to that, a good sense of humour results in you looking more approachable and friendly to others. A social media manager would need a good sense of humour due to the fact they would need to find entertaining content for the public to see and write about, these characteristics would allow this job role to find ways to grab the viewers attention good therefore would be a positive advantage to them.
A Digital Producer supervises and oversees the design, development and a variety of digital campaigns. These include web advertisements, videos, and other media. Also known as a Multimedia Producer or Online Producer, their duties include creating designs for new projects, preparing reports, and estimating costs within a project.
Video editing: video editing is needed as a skill as a digital producer as it means that you are able to create and edit in a digital format. a digital producer has a creative role within the media industry which mean that they are constantly creating and overseeing creations. this means that having an insight and ability to carry out video editing allows a digital producer to alter areas of the video under creation.
Web design: a digital producer carries out the role of creating design and overseeing certain digital designs. through having the skill of digital web design they are more free-flowing into the work they can produce and also help others with designing a web display or site. web design acts as the base for a digital release of a company or idea, so enuring the skill of web design means that the digital producer can create a foundation to media where it will take on the role of many others.
Communication skills: within a professional workplace communication is key to working in an environment. communication can be carried out verbally or on a digital platform such as video chatting or email, and it allows for members of the team to share ideas. "communication is key" is a popular saying and applies to the workplace perfectly, which means that members can communicate in order for the workplace to flow and function seamlessly between departments. communication also allows for a person to have their own voice to share opinions, ideas, evaluations or even complaints.
Creative and artistic talents: within a highly creative industry sector a digital producer will most definitely need to possess creative and artistic talents. these talents are needed in order to professionally develop ideas in relation to a project. Due to the fact that a digital producer oversees design and developments within a project, they will need to have the capability of assessing areas to an industry standard. Therefore, if a digital producer has creative and artistic traits they are allowing themselves to participate in a hands-on sense where they have valid industry opinions and standards.
Commercial awareness: Commercial awareness relates to the knowledge about certain commercial audiences and target groups. With a deeper knowledge about a specific commercial group, a digital producer can executively produce ideas in order to suit the project being created. Throughout the role of a digital producer, this knowledge will benefit whatever is being made/sold In the way that they can specifically aim and target this towards the commercial group they have chosen too.
Good teamwork skills: teamwork is a great skill to have when working in an industry that is based on working together to create a final product. There are steps to create a finished product and before it can be finished it will go through many different stages with different people of different expertise. Good teamwork skill is a great skill as it means that an operation can move smoothly and on the basis of collaboration. Secondly, working as a team and doing this well will avoid conflict in the workplace which is important in order to have a comfortable place to work, for all employees. Teamwork is important in and out of the office as a general trait to have.
Personal Attributes:
Kindness and consideration: kindness and consideration is a very important personal attribute for somebody to have, especially when working in a sole place with many people. Kindness within a person is a trait that is highly valued in and out of a workplace as it shows that they are a genuine person who can account for other people’s feelings. Consideration is also a widely valued personality trait as it means that this person can take other people’s views or ideas on board in order to involve everyone and consider others. As a digital producer there are areas that need consideration such as monitoring deadlines and if something needs changing, is missing, or needs redoing they must consider a timeframe and how this will be done.
Being trustworthy: trust is a highly valued trait within a person as it creates a personality that is soft and willing to listen. Being trustworthy is a trait that can be looked at in two different ways. One way that trust is important is through trusting others and what they do, especially when working in a team with everyone having different roles to bring a project together. You must personally trust that this person will do their job well and contribute in a positive way to the final product. Trusting others shows that you are open-minded and open to change. Trust is also seen when work is being evaluated, as this is when advice is taken on board and you must trust that they are suggesting improvements that will truly boost your work. Another way that being trustworthy impacts you within the workplace is that you want others to view you as being trustworthy and somebody who they can genuinely talk to whatever the matter. This will create a friend working environment and make work motivating and enjoyable. Finally, as a digital producer who creates projects for external clients, they will need somebody trustworthy to handle their project.
The organization, timekeeping, and planning skills: organization in a workplace is key to making the system within the environment work smoothly. Being organized means that you are able to plan efficiently, being tidy and knowing where everything is so they can be found then used quickly and easily. If all of these key organizational apply then it will grant a good system of working. Organisation also carries out of the workplace and into your home, which is important as an organized lifestyle will reflect in their work. Being organized with getting up and to work and leads to the timekeeping an individual has. Timekeeping is highly important when you work, and it also has a few different ways that it applies to work as a digital producer. Time is a valuable thing when working in the creative industry as each part of a project has to be completed before the next can start, therefore, it is important to stay on top of timings and especially deadlines. Planning skills are involved within timekeeping, to plan deadlines and projects. Planning is a majorly needed skill especially within the creative industry and will apply to everything throughout the industry. Therefore, this is a highly sought after skill when being employed. A digital producer is in desperate need of all three of these skills in order to succeed within the industry and keep clients.
-Analytical skills and attention to detail
Another skill which is involved in a Brand and Marketing Managers job would be teamwork skills, this would have a positive impact on their job as this would create productivity and efficiency. This would benefit the business as compared to working alone the work would be done quicker and more efficiently. As well as that primarily due to teamwork everyone would feel included and involved within the business. Showing teamwork skills incorporates working with one another, patience, and flexibility, therefore with these characteristics, this shows how this personal behavior of a Brand and Marketing Manager can work alongside others in a positive way therefore their ability to move up would increase. But on the other hand, if there was a lack of teamwork being shown and a Brand and Marketing Manager was unable to work alongside others there positive could go down.
Ways in which a Brand and marketing manager's job can develop are due to the amount of experience they have received. This job is about the amount of experience through their own initiative. As a result of this their career is able to develop through working on products and services. From this, they have received practice and familiarised themselves within the job. A Brand and Marketing Manager with a large about of experience would have a higher chance to move up within their job role as they would be better at their job due to the experience therefore they would be given more responsibility. In addition to that with more experience, they have achieved more trust and duty.
One skill a Social Media Manager needs is that they need to be organized. During the day Social Media Manager comes across many different platforms of media and technology, as a result of this Social Media Managers need to stay on top of trends and what is popular nowadays. Another reason why they should be is due to the fact it would save a significant amount of time, therefore the time could be spent doing other jobs. It is beneficial for a Social Media Manager to be good at their job and have the personal attribute of being organized as it gives them the ability to move up in their job role as an organization is a key to success, and this allows them to get more work done resulting in better understanding. On the other hand, if there is a lack of organization being shown more mistakes would be made and therefore would be given less responsibility.
Another skill involved within this job is strategic planning, this is the process of defining its strategy, and making decisions on allocating its resources to pursue this. By knowing this a marketing manager should have this skill as it identifies internal and external effects and opportunists to consider. Furthermore, this may help identify new marketing opportunities as well as competitive threats. The personal behavior of strategic planning allows the Social Media Manager to get the work done faster and getting the right resources.
All these attributes of a Social Media Manager impact the quality of their work. They would have to have a creative mindset as well as an understanding of how content works on social media, therefore as a result of this these attributes impact the ways in which a social media manager's job can develop primarily due to these positive Character traits they have. Therefore as a result of this, the Social Media Manager would move either up in their job role by getting more responsibility or down by gaining less.
A simple definition of etiquette is described to be the customary code of polite behavior among members of other professions. Within the media industry etiquette is referred to as the guidelines in which companies and individuals use to preserve their reputations. By showing a level of etiquette you are able to conduct yourself around customers, employees, and peers. Within a workforce, etiquette creates a professional and respectful atmosphere.
One way in which this would apply to a Digital Media Manager is through their behavior and conduct. A Digital Media Manager would show a level of etiquette primarily due to being polite to their co-workers of a lower hierarchy spectrum to them. As a Digital Media Manager has more responsibility and authority, they must show a level of the protocol to other employees with less authority. Not only would this create a positive work environment, but also improve their work ethics in the future.
Within the job role of a Digital Media Manager, they should show a level of kindness and authority. The roles above a Digital Media Manager would be the CEO of the company as well as the line manager. As a result of this, the Digital Media Manager should show a level of etiquette to risk being fired. Showing a level of etiquette as well as devotion, approachability, and report. If the Digital Media Manager does not show these characteristics when working and showing a level of rapport as they may be fined or given less authority. As there are other job roles above you with more authority by showing politeness, as well as making the working environment a happier environment.
Another reason how the importance of etiquette is involved in the job role of a digital media manager is that even though the role of a digital media manager has a large amount of responsibility, there are job roles with less authority. Etiquette links into this due to setting a good example for employees such as helpers and apprenticeships. Therefore digital media managers should be setting an example for those employees.
To conclude, etiquette links into the job role of a digital media manager in many ways even though they have a large amount of authority.
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