YaelBradmanUnit20and24

Learning Outcome 1 (U20):  Know how existing advertising campaigns embed advertisements across a range of media products      Learning Outcome 1 (U24):  Understand the products that are produced within and across media industries P1(U20): Describe an existing media advertising campaign First  Campaign: Aims and Objectives: Prweek.com Dove is an American care brand.  Doves ‘Dove’s Real Beauty’ campaign is to celebrate the natural physical differences that all women have and tries to encourage them to all have the confidence in themselves.  Even though every woman looks different to one another Dove's aim in this campaign is to make these woman all feel beautiful inside and out regardless of their shape, colour, size & features.  Of course, Dove's aims was to make a profit, their sales when they first created the brand were $2.5 billion in its opening campaign year but now it has increased to  over $4 billion....